This is the personal journal of Ellen and Manuel.
We started out writing about WordPress and themes, back when blogs were everything. Then we watched social media take over and feeds turn into algorithms. And today we see machines learning to write, to draw and to talk, faster and cheaper than us, every single day.
We want to understand what is happening, try it out and talk about it honestly. That’s what we do here, in our newsletter and on Ellen’s YouTube channel: we share what we find interesting, exciting or new. Sometimes it gets personal, and sometimes we change our minds. But every opinion here is our own.
More and more of what we see online is generated, polished and fake. We choose to go the other way: with real people, real opinions, and real mistakes, too.
We love what we do, and we keep going.
If you are reading this: thank you. You are part of it too.
Ellen Bauer
Ellen is a Product Manager at Automattic and speaks regularly at WordCamps about block themes, WooCommerce and building websites with AI. As a content creator she writes and talks about WordPress, open source, AI and personal development, always from her own experience.
Manuel Esposito
Manuel mostly works on AI projects and experiments, with two things on his mind: design systems, and local AI that runs on your own machine and keeps your data with you. He loves art and always looks for the most minimal design solution, because less is more.
Elsewhere
- Talk at WordCamp Kansai, Japan (2025)
- Talk at WordCamp Europe Basel, Switzerland (2025)
- Essay on HeroPress (2023)
- Interview on WP Content (2022)
- Aino Product Review on WP Tavern (2021)
- WP Block Talk on WordPress TV (2020)
- Interview on WordPress TV (2019)
- Talk at WordCamp Ogijima, Japan (2018)
- Talk at WordCamp Cologne, Germany (2015)
In numbers
- Posts
- 939
- Comments
- 16,915
- Categories
- 23
- Tags
- 445
- Images
- 2,891
- Writing since
- 2009