Ellen Bauer
Front-end Engineer & Designer, she/her
About
WordPress Front-end Engineer, Designer, and Content Creator who specializes in block and block theme development. Early adopter of the Gutenberg project. Built over 30 WordPress themes and a block collection plugin for WordPress.org and WordPress.com. Part of the WordPress 5.6 and 6.4 design team. WordCamp, WordPress conference, and meetup speaker, blogger, and video creator.
Projects
2024
2023
2022
A minimal Woo block theme with patterns and templates to easily build a custom shop website.
2021-ongoing
A WordPress blocks collection plugin with over 15 blocks that help to build advanced layouts and designs in WordPress. Accompanied by the free Aino block theme.
Speaking & Reviews
2023
‘ElmaStudio Releases Moog: A Free Block Theme for Blogs’ – Review of our Moog block theme.
2021
‘A Second Look at ElmaStudio’s Aino Theme and Companion Block Plugin’ – Review of our blocks collection and Aino theme.
2020
Case study presentation and panel discussion on how to prepare themes for Gutenberg.
2018
‘How To Find Work You Truly Love’ a presentation together with Manuel at WordCamp Ogijima, Japan about our path to WordPress.
2015
Presentation with Manuel on how to become a WordPress freelancer or small agency in the WordPress ecosystem (in German).
Work Experience
2011-present
Frontend-engineer, Designer & Content Creator ElmaStudio
My most significant accomplishments at Elmastudio include the creation of our block collection plugin, Ainoblocks, and the development of our block themes. Our blog with over 700 posts and YouTube channel also hold special value to me.
2023
Co-Design Lead, WordPress 6.4
Part of the underrepresented gender Led release team of the WordPress 6.4 release.
2021-2022
Design team, WordPress 5.6
Designed the About page for the WordPress 5.6 release.
2011-present
Co-founder ElmaStudio
Started a small WordPress agency and theme shop together with Manuel Esposito. I’m responsible for theme development, design, customer support, content creation and our social media marketing.
2008-2011
Freelance Designer & Web Developer
- Logo- and Brand Design
- Webdesign
- WordPress Theme Development
Skills
Technologies & Tools
WordPress, CSS, HTML, React, WooCommerce, Figma, VSCode, GitHub, Video Editing
Education
2002-2007
University of Art and Design Offenbach
Diploma of Design & Visual Communications
2004-2007
Goethe University Frankfurt
Southeast Asian Studies