There are very few jobs where, if I can write down what you do all day, I can’t find an AI to do it faster and cheaper than you. So you want a job where I can’t write down what you do all day.
— Seth Godin, in conversation with Steven Bartlett, The Diary of a CEO, 10 August 2026.
I haven’t read The Knot yet, but it’s on my reading list and it just became my next pick. This is such a good reminder that we can’t hide behind busy work anymore, and honestly that feels like a gift: it’s our chance to finally show up and do the work we always dreamt of doing.
Block themes, unofficially sometimes also referred to as Full Site Editing or FSE themes, are a new generation of WordPress themes entirely built with blocks. As a result, all areas of a website, such as the Header or Footer, can now be edited by the user in the block editor. Previously, most WordPress users were…
To get started with my Full Site Editing block themes series I gave a little block theme introduction. Today I want to take a closer look at the theme.json file that has been around since WordPress 5.8. This small file changes the way we build WordPress themes tremendously. The theme.json file is the control center…
As I have written in my last blog post, we recently rebuilt Aino from a classic theme to a Full Site Editing block theme. When you start working with block themes in the WordPress editor, the difference to classic themes becomes obvious pretty quickly. All elements of a website, like the header, footer and all…
The last few weeks we have been busy converting our Aino theme to a Full Site Editing block theme. We decided to take the leap now even though quite a few of the Full Site Editing features are still in development and we currently still need the Gutenberg plugin to use block themes. Our main…
At the moment the weeks seem go by so fast, it’s crazy. So I thought it’s a good idea to sit down at the end of each month, pause for a tiny bit and reflect on all the things we have accomplished and done in the previous weeks. Otherwise it feels as if we didn’t…
